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16 June 2025
Mountain biking is not only a fun and adrenaline-filled sport, but for many avid riders, it’s also a way to make a living. If you’ve ever thought about turning your love for mountain biking into a paycheck, the good news is that it’s absolutely possible. Here are different ways you can earn money through mountain biking and turn your hobby into a career.
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The most obvious way to earn money through mountain biking is by becoming a professional athlete. Professional mountain bikers often secure sponsorships, endorsements, and prize money from races. Here’s how you can start:
Many professional mountain bikers are part of racing teams. These teams not only provide resources and mentorship but also often have connections with sponsors and race organizers. Joining a team gives you access to training, a supportive community, and more competitive opportunities. Start by joining local clubs or teams and participating in local events.
To earn a living as a professional, you’ll need to attract sponsors. Sponsors typically seek athletes who have a strong social media presence, solid racing results, and the ability to represent their brand in a positive light. Develop a strong online presence, participate in races, and engage with your community to increase your visibility.
Prize money from races can also supplement your income. Whether it’s a local competition or a major international event, mountain bikers can earn significant prize money for top performances. To get started, check out resources like the International Mountain Bicycling Association (IMBA) to find events and prize information.
If you’re passionate about sharing your knowledge and helping others enjoy mountain biking, working as a mountain bike guide or instructor is a fantastic way to earn money while doing what you love.
To be a successful guide or instructor, you need to hone your skills and gain experience on the trails. Certification from a recognized institution, such as the Professional Mountain Bike Instructor Association (PMBIA), can open doors to job opportunities.
Networking with other guides, businesses, and companies in the mountain biking industry can help you find job opportunities. Attend industry events, workshops, and conferences to connect with others in the field. You can also join online forums and groups on platforms like Pinkbike to network with other professionals.
As a guide, you could work for adventure companies, resorts, or even run your own biking tours. Depending on location and clientele, you could charge between $40 to $100 or more per tour.
If you have a flair for creativity and skills in photography, videography, or writing, creating content about mountain biking can be a profitable venture. Many brands, magazines, and online platforms are always on the lookout for high-quality content related to the sport.
Start by building a solid portfolio. Whether it’s photography, writing, or videography, create and showcase samples of your work. A personal blog or website is a great place to display your mountain biking content and establish a strong online presence.
Once you have a portfolio, you can start pitching your work to publications, websites, and brands in the mountain biking industry. Many magazines and online publications are constantly looking for fresh content, from feature articles to product reviews and how-to guides. Tailor your pitches to editors and be persistent in following up.
As a content creator, you can also monetize your blog, YouTube channel, or social media presence through advertising, affiliate marketing, and sponsorships, providing multiple streams of income.
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The amount you can earn as a mountain biker varies widely depending on your approach, your experience, and how much time you dedicate to your work. Here are some approximate figures:
Method
|
Description
|
Potential Earnings
|
---|---|---|
Competing in races
|
Participate in mountain biking competitions and earn prize money for winning or placing well.
|
Varies based on competition and placing
|
Sponsorships
|
Get sponsored by brands in the mountain biking industry and earn money through endorsement deals, product discounts or paid promotions.
|
Varies based on sponsor and contract terms
|
Guiding tours
|
Work as a mountain biking guide, leading tourists and enthusiasts on trail rides.
|
$40-$100+ per tour
|
Coaching/Instruction
|
Teach mountain biking skills and techniques to individuals or groups, either as a private coach or at a training facility.
|
$20-$75+ per hour
|
Content creation
|
Create mountain biking-related content for YouTube, blogs, social media or other platforms, and earn money through ads, sponsorships or merchandise sales.
|
Varies based on platform, audience size and monetization strategy
|
Turning your passion for mountain biking into a career is possible, but it requires dedication, persistence, and the willingness to explore different opportunities. Whether you’re aiming to become a professional athlete, share your knowledge as a guide, or create engaging content for an online audience, there’s a path for everyone.
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